In the world of business, especially in the retail sector Grab & GoRefrigerated displays play a crucial role in capturing customer attention and increasing sales. More than just display cases, they are strategic tools that combine design, functionality and technology to ensure that products are always visible, fresh and accessible. But, how do you optimise their use to create a memorable customer experience while maximising profits? In this article, we will give an insight into the key factors for your displays to not only preserve food, but also drive sales.
The impact of displays on the customer experience
Refrigerated displays are much more than just a place to store products. In the retail and Horeca sector, they are points of direct contact with consumers. Their design, visibility and functionality directly influence how customers perceive your business and your products.
A well-managed exhibitor can:
- Increase customer confidence: Proper presentation of food, with guaranteed freshness, generates credibility and enhances the perception of quality.
- Facilitate purchasing decisions: The arrangement of products and the clarity of their presentation help the customer to choose quickly and efficiently, especially in shops with a fast flow such as Grab & Go.
- To foster loyalty: A positive shopping experience, with fresh and well-displayed products, invites customers to return.
However, to achieve these benefits, it is essential to optimise both equipment performance and usage strategy. Below, we share practical tips that you can implement in your business.
1. Choose high-performance refrigerated displays
The first step to optimising the customer experience starts with the right equipment. High-performance refrigerated display units, such as those designed by Coreco Gourmetare designed to withstand the demands of a 24/7 market, guaranteeing the freshness of the products at all times.
Advantages of Coreco high performance displays:
- Energy efficiency: Equipped with advanced compressors and optimised cooling systems, our displays reduce electricity consumption, which benefits both the environment and your operating costs.
- Continuous performance: Our equipment is designed to maintain ideal conditions 24 hours a day, even in environments with high customer traffic and frequently opened display doors.
- Ergonomic design: Models include easy access, adjustable shelving and LED lighting systems that maximise product visibility, attracting customer attention.
In Grab & Go shops, energy efficiency and reliability are key to ensuring success. High-performance refrigeration equipment is designed to keep pace 24/7, optimising energy consumption and ensuring product freshness at all times. In addition, their advanced technology enables them to reduce operating costs and meet the sustainability demands of today's market. Find out more about the benefits of this equipment here.
2. Strategic product organisation
The way products are positioned within the display has a direct impact on purchasing decisions. Here are some key recommendations:
- Highlight the most profitable or popular products: Place them at eye level to attract the customer's attention immediately.
- Group products by category or theme: Coherent organisation makes searching easier and creates a smoother experience. For example, group drinks, snacks and healthy options in different sections.
- Avoid excess products: Although it is tempting to fill the display, a clean and organised presentation conveys quality and freshness.
Why is lighting important?
The LED lighting system in Coreco displays is designed not only to enhance the appearance of the products, but also to save energy. Strategic lighting highlights the colours and freshness of the food, increasing its visual appeal and motivating impulse buying.
In a market where activity is non-stop, refrigerated displays have become indispensable allies for businesses with high turnover, such as Grab & Go shops. Equipped with efficient refrigeration systems and ergonomic design, these units not only ensure the preservation of products, but also meet the demands of customers looking for quality and accessibility at any time of the day. Learn how these displays can meet 24/7 demands here.
3. Ensures efficient and constant cooling
One of the main factors affecting the customer experience is product freshness. A failure in refrigeration can compromise not only the food, but also the customer's confidence in your business.
With Coreco's high-performance refrigerated displays, you can guarantee:
- Stable temperatures: Our equipment maintains optimum conditions regardless of external conditions or the load on the display.
- Environmentally friendly refrigerants: We use gases such as R-290, which are not only efficient but also environmentally friendly.
- Uniform air circulation: This prevents some areas of the display from being cooler or warmer than others, ensuring uniform freshness of all products.
4. Regular maintenance: the key to continuous performance
A clean and well-maintained display not only works better, but also creates a positive impression on customers. Here are some maintenance tasks that should not be neglected:
- Regularly clean interior and exterior surfaces with non-abrasive products to maintain a flawless appearance.
- Check filters and ventilation systems to avoid blockages that could affect performance.
- Schedule regular inspections to ensure that the equipment is functioning optimally and to prolong its service life.
5. Tailor displays to the Grab & Go experience
The Grab & Go concept is booming, and customers are looking for a fast and convenient experience. Refrigerated displays designed specifically for this type of business must:
- Allow quick access: Easy-to-open doors or even door-less models to facilitate customer interaction with the products.
- Incorporate smart technology: Coreco displays include monitoring systems that alert you to any temperature irregularities, ensuring a seamless experience.
- Compact designs: Ideal for making the most of available space without compromising storage capacity.
6. Sustainability: an added value for the customer
More and more consumers value businesses that are committed to sustainable practices. Investing in environmentally friendly refrigerated displays not only helps the planet, but also improves the perception of your business.
- Ecological refrigeration: Coreco's displays are equipped with efficient technologies that reduce energy consumption and use natural refrigerants such as R-290.
- Responsible construction: We use recyclable and durable materials to ensure equipment that generates less environmental impact.
Showing your commitment to sustainability can be a decisive factor in winning the loyalty of conscious customers.
Refrigerated displays: a must in gourmet shops
A refrigerated display is not only a preservation equipment, but a key sales tool for any business in the retail or Horeca sector. With high-performance equipment from Coreco Gourmet and the right strategies, you can improve the customer experience, increase the visibility of your products and boost your sales, all while reducing your environmental impact.
If you are looking for equipment that combines technology, sustainability and design to sell, discover our high performance cooling solutions. Your business and your customers will notice the difference.
